Finlandia Vodka has decided to “Protect Our Winters”.

There is no denying that for the past decade, our winters have gradually become shorter and warmer, creating vast changes in the landscape of Canada’s climate. Finlandia Vodka (Finlandia) is pleased to be joining forces with Protect Our Winters (POW), the leading climate change advocacy group for the snow sports community, in an effort to reduce the effects of global climate change. Finlandia believes that if you are kind to nature, it will return the favour, and has decided to join the movement against climate change by donating one per cent of its total April sales from the British Columbia market to POW.

I live in BC. I hate long cold wet winters.

Screw Finlandia. Screw long cold wet snowy winters.

I want long, hot, glorious summers with lots of swimming and barbecues and baking in the sun!

Boycott Finlandia.