The University of Alberta’s vice-president of university relations has resigned over the school’s “beefier barley” billboards, which were slammed as promoting climate change.
Tell the truth about CO2 … and you will lose grant money. Many plants are thriving and will continue to thrive with more CO2.
“The messaging on the ad called the reputation of the University of Alberta and its extensive research on climate change into question,” vice-president of university relations Jacqui Tam said in an announcement posted Sunday.
“As Vice-President (University Relations), I apologize for this and take responsibility. In the best interests of the institution, I am announcing my departure from the University of Alberta, effective immediately.”
Truth will get your career cancelled.
The “beefier barley” billboards, displayed at four locations in Edmonton and Calgary, read, “Climate change will boost Alberta’s barley yield with less water, feeding more cattle.”
Truth Matters? Nonsense. Propaganda matters.
The billboard is part of Truth Matters, a larger advertising campaign from the university, highlighting research “that tackles today’s complex challenges, and to encourage discussion,” Tam said in an earlier statement posted Thursday after concerns were raised by the public, students and faculty members.